Unique Mānuka Factor Honey Association

Today we represent beekeepers, processors and marketers who seek to supply only the finest New Zealand mānuka honey to customers around the world. Our members account for approximately 70% of the mānuka processed and packed for retail, sealed for purity, and exported from New Zealand under our world leading food safety, biosecurity and production protocols.

Our role is to support members and the wider industry, along with distributors and retailers. We liaise with government and international regulatory bodies. And we provide quality assurance for everyone, right through to end consumers, who value this rare and precious taonga (treasure).

UMF™ Honey Association members represent over 70% of all exported retail packs of mānuka honey products from New Zealand. Nearly 25 years ago we recognised the need for people to quickly and confidently identify genuine mānuka honey and the grades it comes in. That’s why New Zealand honey producers invested in a world-leading science programme which identified both the health benefits and then the unique signature compounds found in mānuka honey.

We then created UMF™ – a quality mark and rating – to clearly show a product has been tested by an independent laboratory to confirm it contains the signature compounds that underpin the benefits that New Zealand mānuka honey can deliver. Our quality mark can be found only on our members’ products.

The UMFHA now supports our members and their customers around the world to share the science behind the benefits of mānuka honey in more than 40 countries. We are committed to continuing the development of understanding of this complex exceptional natural product from New Zealand so more people around the world can make informed decisions on whether it should be part of their healthy diet.