Clearing up mānuka honey aisle confusion – FMCG Business
July 11, 2022
New research highlights that while increased awareness of New Zealand mānuka honey continues to boost export returns in in Europe, USA and China, most shoppers still find the process of buying it confusing. The research undertaken by the UMF™ Honey Association considered answers from more than 2000 consumers globally to provide insights into their inclination,…
UMF™ – Working with USA Distributors & Retailers to Uphold the Global Quality Standard for Mānuka Honey
February 28, 2022
The mānuka honey category is growing rapidly in the USA in 2022. Brands from New Zealand, the home of mānuka, are proliferating. Now it is more important than ever that importers, distributors, retailers, and consumers are able to easily identify companies that can be relied on to deliver quality and performance. New Zealand beekeepers first…
New Look, More Information
December 7, 2021
Welcome to the new home of quality certification for New Zealand mānuka honey. For nearly 25 years the Unique Manuka Factor Honey Association (UMFHA) has been working with beekeepers, processors and exporters to measure and maintain of New Zealand’s precious mānuka honey. Together we have built a system that identifies the most important factors to validate…
